MVP or more popularly known as a minimum viable product is the initial phase to determine the idea. The advantages of MVP are:

• Mitigates time barriers
• Allows rapid testing
• Less risky
• Saves costs
• Focused on the prioritized features to make the product operational
• Compensates for enhancement and iteration in later stages of product development while keeping the target market intact

Does the idea have what it takes to reach the potential target market?

You know the answer to the problem of your potential target market. Try it out with potential customers, get a better insight and it will help you realize where your progress stands.

There is a reach, so what next?

If you see traction, then it is time to make multiple iterations to the potential product to make improvements. All it requires is a comprehensive level of testing and identifying the loose ends.

What if there is uncertainty?

If your idea does not work, the way intended it to, it can always be pivoted and tried with different dimensions until it is finally known what is working and the product can be brought into a final shape.

In a nutshell: If you are clear about the vision of your product idea, if you are able to visualize the product features, and if you are confident that your product idea will be able to address the potential target market, then follow your intuition and decide on a plan of action to develop it through MVP.